Social networking represents a new mass medium for advertising.
“People want to deal with people …they trust human beings more than brands or institutions.”
I came across this great quote from Chris Baggott’s blog post — it really hit home in encapsulating where the shift of “trust” has moved to with people (specifically online). Its amazing the power of word of mouth and more so the effect friends have on how we make decisions and assign credibility everyday.
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Jake, thanks for checking out the site! I just "dropped in" on www.justin.tv -- WOW things have really improved... for the better. Looks like they've been busy over there. There are days I really miss lifecasting... it was a fun experience.
Anyways, again, thanks for the compliments!
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