old media VS. new media; a testimonial

marketing and business — Tags: , , — ramseymohsen @ Thursday, January 29th, 2009 - 1:42 am

Remember the downtown video blog I did for the opening of the first grocery store here downtown in Kansas City? I was there recently for my usual super-quick-in-and-out shopping run for Orange Gatorade and some lunch meats and ran into John Cosentinos (he’s the owner). He was complimentary of the vblog (suh-weet!) but more importantly provided this thought-provoking quote:

“The video blog you shot was great, I’ve had more people mention it, or contact me after watching it — more than when I’m published in the Kansas City Star.”

Just think about that for a moment, [pause].  While this is not a scientific measurement by any means, it’s still worth noting.  Every marketing expert out there; bloggers and traditional journalists are all screaming how the ‘marketing and PR’ rules have changed.  What a great mini-testament!  Sometimes the reach in numbers isn’t as important as the effectiveness of the quality of the message.  It is further proof of the decline of the effectiveness of old media that used to be if you ask me.
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ramseymohsen

Thanks Shannon -- I wish you the best with lockerpartner.com, hope to hear some success stories soon from you and your team.

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Shannon Schlappi

Ramsey,

Glad you saw our post about you on lockerpartner.com, and even happier that you took the time to respond. I love guys who get it!

Your video about Cosentino's led me to check out the store, and I don't even live close by. Keep up the good work!

Your Friend,
Shannon

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ramseymohsen

Matt, thanks for sharing your own feedback and experiences with old media vs. new media. The beauty of the internet; you can find your niche and it can find you too.

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Matt Thomas

Ramsey, this is so interesting, and we've had experiences like this too.

Our features in traditional media outlets produced nearly zero interest in our company. But...a short blog post on Gizmodo.com linked to one of our YouTube videos and it created more website traffic than we've ever had, and some orders too.

So here's a thought: does the strength of a blog or a YouTube channel rest with its ability to be so specific and personal?

Traditional media outlets seem to do stories on general interests that are consumed by the media's target market. You can really see this on the local news because it is mostly a rotation of crime/sports/weather, crime/sports/weather, crime/sports/weather, but that approach appeals to their market. What about the hundreds of thousands of people that are not in that average target market?

Enter the new media. Just like your example here in your blog.

By the way, a couple weeks ago, I forwarded your blog and video about Cosentino's Downtown market to a friend of mine on LinkedIn who is in groups like Kansas City Downtown, Real Life Downtown, etc.

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Rebecca

VERY insightful...I may just have to do a blog feature on you as soon as I get some better headshots of ya! :)

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Owen

It can be disconcerting too. On my old blog (readership: two) I published a flippant piece about Baskin-Robbins, not thinking much about it and within a day was getting site-overload from their headquarters. Hopefully people realize that blogs, even a small one, can hold a lot of responsibility.

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(c) 2012 Ramsey Mohsen