This week I’ve been traveling — I spent the last two days at Timberland shoes HQ working on EarthKeepers, a website project I’m managing due to launch later this year. It’s actually been really fun learning about Timberland and the environmental focus they’ve taken.

FYI: the term “EarthKeeper” just means someone who cares about the environment. Earthkeepers are people doing small things, like recycling, biking instead of driving and using energy-efficient light bulbs. And it also describes people who do BIG super cool things like replanting eroded areas or retrofitting their engines to run on bio fuel.

Timberland certainly doesn’t have all the answers– they know this. But they realize it’s important share stories of how others are helping the planet and how you can too. Timberland has some great stories of its own.

I really am excited in the coming months to share with you the website (once it launches) that will be the destination for EarthKeepers (p.s. I’ve learned a ton regarding the environment, more than I’d ever imagine I’d be interested in) …so stay tuned!
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