1 example of a company who &#8220;gets it&#8221;.

1 example of a company who “gets it”.

marketing and business — Tags: go forth, levi's, ted kennedy — ramseymohsen @ Monday, August 31st, 2009 - 1:44 am

I’m in the business of consulting and strategy. That said, I’m quick to give props to other companies that “get it” and have executed things well. Through super-magical-powers of ambient intimacy, my eye was drawn to an image that popped into my Facebook newsfeed today from my friend Amber. It was one of those moments where I find myself smirking thinking to myself, “This is great- and it’s well executed.”

This print AD is simple- concise- timely, relevant and more importantly is aligned with the Levi’s Go Forth cause marketing effort (I was compelled to read more online after seeing this AD). Kudos to the team who executed this, job well done.

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ron m.

seconded. it's a little tasteless. we're selling jeans here, not liberalism.
La Cindy

i think it's tacky. way tacky.
Ramsey Mohsen

Fair enough- I'll give you that. Certainly, one could overlook the quote for it's value in and of itself and read deeper into the political views of Kennedy's worldview.

But when you +add politics to any equation- it always gets a bit slippery. Bill, you bring an interesting thought to mind, politics + brands = not their territory? can be effective?
Bill Patterson

All good, unless you love Levi's but disagree with the late Senator's worldview. Look what's happening at Whole Foods, whose customer base is progressive, but whose CEO recently authored an op-ed critical of the President's proposed health care reform initiatives.