This week, I attended a presentation given by Brian Solis, a thought leader in the social media space (principal at FutureWorks). While his presentation was introduced as “an updated look at trends and ethics within the PR profession”, a large portion of his presentation focused on the ability to find niche influencers online and “inspire action and measure it”. It was interesting seeing some of his data, considering he’s in the agency trenches doing social media for major brands and not just a “talking head” in the industry.

After the presentation, we had a chance to talk- and I whipped out my flip cam and asked him to share his thoughts RE: social media and PR. He also provided some teaser information about the subject matter of his next book- which from the way he speaks about it, it should shake things up for some companies and analysts. Check out the full video blog interview on my YouTube channel (thanks to the Greater Kansas City PRSA for organizing a great event).