I might have made a few people upset by saying it, but it’s a topic worth debating. And since no one in the newspaper industry has figured it out, perhaps I’m right. I’m talking about one of the answers I shared when I was at Free State Social (social media conference). The question was prompted to a panel local, people I would classify as, local social media content creators; Zena Weist, Shea Sylvia, myself and Tony Botello (Tony’s Kansas City).
My thesis?
There is a need for unverified information.
In an era in which, Perez Hilton, Gawker, MacRumors, Techmeme, and many other unverified information niche websites exist, clearly there is a thirst for “publish first, check the sources later” information. After all, we Americans love our gossip. Furthermore, there is a back and forth debate between bloggers and journalists about verifying your information (the j-school golden rule, “check the source”).
Take for example, local blog, Tony’s Kansas City (Tony Botello). It averages about 28k+ unique visits a month, and has a higher than most blog post to comments ratio.
He’s created a platform the other news organizations in the community do not have. It’s a platform to publish both verified and “rumor” news. Tony can discuss the things traditional media haven’t verified yet. He can even play “Eminem” and say thing things everyone is thinking and talking about but no news organization would dare to report it. Even @KrisKetz, a local TV news reporter/anchor has gone on record saying he, and others in the traditional news community are often influenced or lead to stories from Tony’s blog. One could argue, if you want a truly “breaking” news story in Kansas City, you’ll likely find it on Tony’s blog first not KMBC’s website.
So why is it that news organizations are not embracing the “publish first, check the sources later” mantra? I mean, after all, aren’t they the ones running the TV commercials that say “breaking news” and flying around in helicopters telling you they are “your fastest news source”? I bet if I was sitting
next to @KrisKetz, @sarahjclark, @whitneymathews, @kcklo63, @ellynangelotti or any other classically trained newsy, they would likely tell you the reason why they don’t “publish first, check the sources later” is because they must maintain their credibility and public trust (otherwise all is lost). Yet, in retrospect, you can point to last year’s Iranian protests, where mainstream news had no choice but to run publish first and broadcast the YouTube videos or Twitter messages they were seeing come through like everyone else. Maybe I missed it, but I didn’t hear any cries or outrage from the public when CNN and The Huffington Post were doing this? The public had no issues when reporters provided the disclaimer they didn’t know the source, and it was just found on YouTube.
I’m an eternal optimist. So perhaps there’s a way both bloggers and journalists can publish and provide a disclaimer they haven’t verified sources for the story? During the Free State Social conference, I came up with an impromptu idea of creating a universal “badge” system that would be used for both bloggers and online news organizations. Essentially, this would provide a visual way for both bloggers and journalists to indicate if a story has been verified to the reader. It would require that standards and conventions in the meaning of each badge would be community and industry defined. The point of the badge is for reader to quickly know if the story has been verified. This system could be multi-tiered to indicate the degree credibility for the information cited (keep in mind, my idea of a “verification badge system” isn’t anything new or unfamiliar to many of us. Twitter.com user accounts and eBay both have verification systems in place already that are successful).
So what do you think? Is there a need for unverified information? Would you rather your local news organizations embrace the publish first approach? Is my “badge system” a stupid idea? Or does it provide the news a “comfortable” way to publish rumor news?
What are your thoughts? Leave a comment.
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