
A recent of 1.2 billion Tweets found that only 29% of Tweets actually produce a reaction (RT or @replies). The company that conducted the study, Sysomos, also found that almost all (RT) retweets happen within the first hour after the original Tweet. So, if you are looking to get retweeted …your window of opportunity lasts about 1 hour.
This recent study supports my previous blog post that no one reads all your tweets (get over yourself).
I often find it’s easiest to explain to clients that Twitter is like a “river”. It’s a constant stream of content that is always flowing. At any given time of the day, your followers may choose to “jump in” and view the river of content. This means the time of day in which you post to Twitter matters. Your followers will not see everything you post. The more you Tweet, your chance of being “noticed” in the huge river of Tweets increases.
People who are smart, like Jay Bayer, will post links to his blog posts multiple times during the day …each time, using different headlines. It’s a simple + smart technique.
Tip: if you want to save time and make Twitter easier to manage, when you publish content- go ahead and schedule 2-3 different Tweets with different headlines to publish during the 9AM-5PM workday.
A recent study of 1.2 billion Tweets found that only 29% of Tweets actually produce a reaction (RT or @replies). The company that conducted the study, Sysomos, also found that almost all (RT) retweets happen within the first hour after the original Tweet. So, if you are looking to get retweeted …your window of opportunity lasts about 1 hour.
What does this mean? No one reads all your tweets. Get over yourself.
I find it’s easiest to explain to clients that Twitter is like a “river”. It’s a constant stream that is always flowing. At any given time of the day, your followers may choose to jump-in and view the river of content. This means the time of day in which you post to Twitter matters. Your followers will not see everything you post. The more you Tweet, your chance of being noticed in the huge river of Tweets increases.
People who are smart, like Jay Bayer, will Tweet links to his blog posts multiple times during the day …each time, using different headlines. It’s a simple + smart technique.
Tip: if you want to save time and make Twitter easier to manage, when you publish content- go ahead and schedule 2-3 different Tweets in Hootsuite with different headlines to publish during the 9AM-5PM workday.

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