The social media team I lead at Digital Evolution Group is continuing to roll-out some great stuff. I lead the team that launched a Facebook project for Crocs and their Facebook page (you know, the company that makes the really super comfy shoes).

This is the default tab that appears when you go to the Crocs Facebook page (for non-fans). What is really slick is users are never taken away from Facebook to a new window or website. After users click submit, the app we coded transfers the customer information into a list within Exact Target (the email platform Crocs uses for their email marketing). We’ve found that the conversion rates dramatically decrease when you directing users out of Facebook. So this application, keeps users within Facebook, while still passing the data. Furthermore, we are able to present unique confirmation page graphic, encouraging users to click the “Like” button after they submit the form.

The free 20% coupon is what we call at DEG a “give to get” tactic. Users must provide their email address to receive the 20% coupon and agree to receive email updates with other special offers and discounts. Studies have found that customers are most likely to provide their email address in exchange for a discount or promotion.

I’m really proud of the team that put this project together and wanted to share this with you. You grab your own free coupon on the Crocs Facebook page.
–