Recently I took a roadtrip with my sister to my hometown of Springfield, MO. Being a huge music hoarder (and former DJ in college) i plugged in my iPod loaded with over 14k+ songs. About 30-minutes into the trip, my sister asked “Have you heard the new Drake album?” I replied, telling her I had- but didn’t have it transfered it to my iPod. With a few taps and a quick search- my sister launched the Spotify Mobile App on her iPhone and we were streaming the whole album in seconds. We went on to listen to many other albums and songs together on the roadtrip, all without downloading a single song. Spotify is just one example of the beginning of the end to the idea of “music ownership”.
2011 was the Digital Music Cloud Revolution
1- digital “locker” music storage
2- unlimited music streaming
And the reality is this is more than just “the next big thing”. The revolution is happening now. Over 2.5 million+ people are paying for premium streaming music on Spotify today (and that’s just 1 of the services…)
YouTube is the new MTV
More people are turning off MTV and turn to YouTube for their music. Nielsen conducted a study that found that more people watch music on YouTube than download it. Turns out, audio streaming is actually more popular than legal digital downloads.
…but our kids won’t get it
We need to understand that Digital Natives will not understand the same concept of what it’s like to own a physical copy of music. They won’t understand what we mean when tell them how hard it is (was) to try to pick and tear open the clear wrapping on a new CD. Moreso, they won’t care either because they won’t see the value in a physical disc or even a .MP3 file.
It begs the question: why do we need to own copies of our music? Only us old-timers carry the nostalgic baggage of
needingwanting to own a physical copy of our music. But the question is why? Is there any real need to have a physical copy? Both the cloud and streaming services offer temporary “offline download storage and sync” so you can still listen to your favorite music or playlists even when you don’t have 3G or WiFi. Digital Darwinism has changed music for both consumers and the industry- it’s a disruption and evolution.
Chances are you’re already carrying your phone or are at a computer with you when you want to listen to music. So why do we need to carry CDs or even an iPod with you?
The definition of “owning” our music- has changed.