I’m excited to share with you the launch of one of my team‘s latest projects- the official H&R Block “Block Talk” blog! I know you might be asking yourself, what would one of the world’s largest tax service companies have to say on a corporate blog (that people will actually read)? Many things. And it’s not just about (boring) tax information. For example, the post on”Tech Entrepreneur Millionaires Under 30” is damn interesting <– and it’s an infographic to boot
Working closely with the client- we determined that one strategic objective for this project was understanding that the blog can be a channel- that (with the right content and outreach/distribution) can demonstrate enduring relevance (past and present) as helpful experts around the topics and services regarding taxes.
The graphics used, copy & text, and functional features we built into the blog were all strategic- in order to best communicate with design elements of “trust”, “innovation”, and “relevance” regarding the brand.
…so go ahead and take the blog for a test-drive. Feel free to look around and ask me questions if you’d like in the comments :) http://blogs.hrblock.com