How Brands Grow: What Marketers Don’t Know

marketing and business — Ramsey Mohsen @ Tuesday, May 7th, 2013 - 10:59 pm

Below is an excerpt from a great must-read for all marketers out there, “How Brands Grow“. This is hype free and raw truth writing at its best.

“…what works in branding is surprisingly simple – making the brand easy to buy – by maximising it’s physically availability and creating an attractive and memorable set of distinctive brand assets; sensory and semantic cues such as colours, packaging, logo, design, taglines and celebrity endorsements that make the brand easy to like, memorize and recall.”

Read the full article here.


(c) 2015 Ramsey Mohsen