How Brands Grow: What Marketers Don’t Know

marketing and business — Ramsey Mohsen @ Tuesday, May 7th, 2013 - 10:59 pm

Below is an excerpt from a great must-read for all marketers out there, “How Brands Grow“. This is hype free and raw truth writing at its best.

“…what works in branding is surprisingly simple – making the brand easy to buy – by maximising it’s physically availability and creating an attractive and memorable set of distinctive brand assets; sensory and semantic cues such as colours, packaging, logo, design, taglines and celebrity endorsements that make the brand easy to like, memorize and recall.”

Read the full article here.


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