Burger King recently launched and shortly had to shut down an insane, creative, brilliant Facebook Application called “Whopper Sacrifice“. This marketing idea was simple: delete 10 of your friends on Facebook and you get a free Whopper. Your News Feed also lists all of the friends you’ve deleted so everyone knows who you “sacrificed” for just a free burger.

While this Facebook App doesn’t put any cash into the pockets of Burger King, the PR and viral potential alone is worth the cost of paying for the free Whoppers, I’m almost sure of it.

I tried it out for myself.

While the app was really “heavy” in regards to it’s usage of Flash, overall it was well executed. I also found most of my friends (who have extremely short attention spans) didn’t actually add the App to their account, but a lot talked about it or heard of it’s existence from at least one person.

Sadly, FB shut it down as it violates a privacy policy, which is “notifying people when a user removes a friend”. Although, 233,906 friends were removed by 82,771 people in less than a week before it was removed.

I did take screen-grabs when I shamelessly reluctantly removed 10 of my friends from Facebook.  …if you’re on the list, uh — sorry. I really wanted a free Whopper