If you follow me on Twitter or follow my blog, you probably have seen updates about my ongoing involvement with leading the Timberland Earthkeepers website project (at Digital Evolution Group). We just launched the redesigned blog for Earthkeepers (click here to visit the blog). I’m really proud of the team that put this together, it’s built with a WordPress backbone, and is integrated with YouTube, Twitter, DISQUS and Facebook.

It’s exciting to help lead part of the effort Timberland has dedicated itself to (and I’m not just saying that because they’re my client). They’re doing incredible things, like planting 1 million+ trees around the world, and drastic things like banning the use of bottled water (by their CEO) at all their corporate offices.

Personally, since I’ve started this project, I’ve learned so much and started to take steps of my own: I now use a reusable water bottle at work and at home, I use reusable grocery sacks, I’ve convinced our office to not buy styrofoam cups or plates, I even created an Earth Day video blog last year to get the good word out.

FYI: if you’re wondering what the term “Earthkeeper” means, it’s a person who cares about the environment. Timberland describes Earthkeepers as people who do small things- like recycling, biking instead of driving, and using energy-efficient light bulbs. Earthkeepers are also people who do BIG super cool things like replanting eroded areas or retrofitting their engines to run on bio fuel.

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