This idea is so absurd, it might be the next big thing.

marketing and business — Tags: , — ramseymohsen @ Thursday, February 25th, 2010 - 1:18 am

Tonight, I watched a segment that aired on 60-minutes, that made me think of the quote that sits at the top of my personal blog.

“If at first the idea is not absurd, there is no hope for it.”

This quote, is there for a very personal reason. It’s a motto that I strongly believe in because several things I’ve experienced or accomplished in life, at first- were just crazy thoughts or seemingly unattainable notions. Tonight, when I watched this interview, I couldn’t help imagine what it was like for K.R. Sridhar, and his team when they first set goals and expectations for his company, Bloom Energy. Even now, with as much progress as they’ve made with the technology, some of his predictions sound 100%, completely, and utterly absurd.

I even found myself laughing out loud at some of the things Sridhar spoke of, it sounded so unbelievable.

But I love it.

His challenging aspirations to change the energy industry had me captivated and motivated just listening to him.

So what is it? This company is a startup, that has developed the “Bloom Box”, a fuel cell technology that provides clean electricity. Google, Bank of America, and Wal-Mart are already testing the devices. Over $400 million has been invested and their goal is to have this device sitting in your backyard, powering your house.

Sridhar who used to work for NASA, and is someone who refuses to live with the results of other people’s thinking. He’s blazing his own trail and redefining everything you know.

Do yourself a favor and watch the segment. You’ll enjoy it.

Let me know your comments, what do you think about this? Did this get your attention?


(c) 2012 Ramsey Mohsen