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	<title>Ramsey Mohsen &#187; sacrifice</title>
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	<link>http://ramseymohsen.com</link>
	<description>Director of Social Media at Digital Evolution Group, web strategist, speaker, #geek and video blogger.</description>
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		<title>I deleted 10 friends on Facebook for a burger.</title>
		<link>http://ramseymohsen.com/2009/01/i-deleted-10-friends-on-facebook-for-a-cheesburger/</link>
		<comments>http://ramseymohsen.com/2009/01/i-deleted-10-friends-on-facebook-for-a-cheesburger/#comments</comments>
		<pubDate>Thu, 15 Jan 2009 06:20:30 +0000</pubDate>
		<dc:creator>ramseymohsen</dc:creator>
				<category><![CDATA[marketing and business]]></category>
		<category><![CDATA[tech news & insight]]></category>
		<category><![CDATA[application]]></category>
		<category><![CDATA[burger king]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[sacrifice]]></category>

		<guid isPermaLink="false">http://ramseymohsen.com/?p=136</guid>
		<description><![CDATA[<p>Burger King recently launched and shortly had to shut down an insane, creative, brilliant Facebook Application called &#8220;Whopper Sacrifice&#8220;. This marketing idea was simple: delete 10 of your friends on Facebook and you get a free Whopper. Your News Feed also lists all of the friends you&#8217;ve deleted so everyone knows who you &#8220;sacrificed&#8221; for [...]</p><p>I like to Tweet about tech: http://twitter.com/rm
And you can friend me: http://facebook.com/ramseymohsen</p>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.whoppersacrifice.com" target="_blank">Burger King</a> recently launched and shortly had to shut down an <span style="text-decoration: line-through;">insane</span>, <span style="text-decoration: line-through;">creative</span>, brilliant <a href="http://developers.facebook.com/" target="_blank">Facebook Application</a> called &#8220;<a href="http://www.whoppersacrifice.com" target="_blank">Whopper Sacrifice</a>&#8220;. This marketing idea was simple: <span style="text-decoration: underline;"><strong>delete 10 of your friends on Facebook and you get a free Whopper</strong></span>. Your News Feed also <span style="text-decoration: underline;"><strong>lists all of the friends you&#8217;ve deleted so everyone knows who you &#8220;sacrificed&#8221; for just a free burger</strong></span>.</p>
<p>While this Facebook App doesn&#8217;t put any cash into the pockets of Burger King, the PR and viral potential alone is worth the cost of paying for the free Whoppers, I&#8217;m almost sure of it.</p>
<blockquote><p><em>I tried it out for myself.</em></p></blockquote>
<p>While the app was really &#8220;heavy&#8221; in regards to it&#8217;s usage of <a href="http://get.adobe.com/flashplayer/" target="_blank">Flash</a>, overall it was well executed. I also found most of my friends (who have extremely short attention spans) didn&#8217;t actually add the App to their account, but a lot talked about it or heard of it&#8217;s existence from at least one person.</p>
<p>Sadly, <span style="text-decoration: underline;"><strong><a href="http://www.techcrunch.com/2009/01/14/facebook-blows-a-whopper-of-an-opportunity/" target="_blank">FB shut it down</a> as it violates a privacy policy, which is &#8220;notifying people when a user removes a friend&#8221;</strong></span>. Although, 233,906 friends were removed by 82,771 people in less than a week before it was removed.</p>
<p>I did take screen-grabs when I <span style="text-decoration: line-through;">shamelessly</span> reluctantly removed 10 of my friends from Facebook.  &#8230;if you&#8217;re on the list, uh &#8212; sorry. <span style="text-decoration: underline;"><strong>I really wanted a free Whopper</strong></span> <img src='http://ramseymohsen.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p style="text-align: center;"><a href="http://www.facebook.com/people/Ramsey-Mohsen-dj-/16800644" target="_blank"><img class="aligncenter" style="vertical-align: middle;" src="http://photos.ramseym.com/pictures/blog/burger_king_sacrifice.jpg" alt="" width="450" height="338" /></a></p>
<p style="text-align: center;"><a href="http://www.facebook.com/people/Ramsey-Mohsen-dj-/16800644" target="_blank"><img style="vertical-align: middle;" src="http://photos.ramseym.com/pictures/blog/burger_king_sacrifice_2.jpg" alt="" /></a></p>
<p>I like to Tweet about tech: http://twitter.com/rm
And you can friend me: http://facebook.com/ramseymohsen</p>]]></content:encoded>
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