I’m down in freezing sunny Florida right now visiting my mom — we’ve been shuffling around town having fun and I couldn’t help but LOL when I came across this t-shirt:

“OMG it’s a t-shirt!”

It’s amazing to think that someone anyone has the power to create, publish and distribute all through a free medium — the Internet. Furthermore, this example proves you have the ability to affect mainstream culture with JUST the Internet, so much so that you can create product offerings around them! The OMG SHOES video has over 21 MILLION views to date. Insane.

If you want see what this silly viral video craze is/was all about — here’s the original YouTube video: