3G, 4G, 5G …what does it all mean? The average person doesn’t know the SPEED difference between 3G or 4G. You need to actually SEE it. I decided to put it to the test by using 4G Samsung Galaxy S II Skyrocket vs. 3G iPhone 4S (both running on the AT&T network). What does it actually mean when you watch YouTube videos? Or load a webpage like ESPN or cnn.com? Watch my 4G vs 3G video blog speed test to see who wins.

‎**my apologies- i mistakenly read the Speed Test App numbers when I filmed this as “megabytes” and it’s actually megabits**

Every once and a while I come across a tool or tip that I think it’s so cool- I just have to share it…

Read any digital marketing or social media blog or publication in the past year- chances are you’ll come across articles featuring or highlighting the social influence scoring system Klout. They’re positioned as a influence measurement platform that makes it easy to identify whom is influential online (this is measured by analyzing: RT, mentions, Facebook comments/likes, Google +1′s etc.).

Typically, to see Klout scores for any given person- you have to go to Klout.com/[INSERT-NAME-HERE] (or tools like CoTweet have plugins built in to see scores). However, I came across this nifty plugin that was developed at Klout’s own internal hackathon. This allows you to see the scores on Twitter.com right next to each Tweet like this:

Yeah- pretty slick isn’t it?! I think so.

You can download and grab the plugins here:

• Chrome Klout Extension
• Firefox Klout Add-on Extension

–

I’m excited to share with you the launch of one of my team‘s latest projects- the official H&R Block “Block Talk” blog! I know you might be asking yourself, what would one of the world’s largest tax service companies have to say on a corporate blog (that people will actually read)? Many things. And it’s not just about (boring) tax information. For example, the post on”Tech Entrepreneur Millionaires Under 30“ is damn interesting <– and it’s an infographic to boot

Working closely with the client- we determined that one strategic objective for this project was understanding that the blog can be a channel- that (with the right content and outreach/distribution) can demonstrate enduring relevance (past and present) as helpful experts around the topics and services regarding taxes.

The graphics used, copy & text, and functional features we built into the blog were all strategic- in order to best communicate with design elements of “trust”, “innovation”, and “relevance” regarding the brand.

…so go ahead and take the blog for a test-drive. Feel free to look around and ask me questions if you’d like in the comments  http://blogs.hrblock.com

KCTV5 asked me to come on to their afternoon show today with Carol Long to talk about the new iPhone announced today. You can watch the interview on KCTV5 here.

Here are the 5 devices I highlighted in the interview:

1.) Dell XPS 13 – “Ultrabook”

2.) HTC Titan 2 – Smartphone

3.) Lenovo IdeaPad Yoga – Laptop

4.) simple TV

5.) i’m watch

One of my clients is Timberland- and I absolutely love doing video work for them because they make such great products (and they didn’t pay me to write that hahaha ). A new product they have out is a boot called the Helcor Boot. I had no clue about the usage of the material “Helcor” but after putting it to the test, it’s pretty amazing- check out this video blog we created for them (shot/edit by Pat).

the concept + context of the experience for this video is the end result of what happens when customers scanned a QR code in a magazine or at a retail store (that was our project assignment). the idea here was to acknowledge the fact the customer scanned a QR code, then SHOW them how the boot in their hand is tear resistant, water resistant, puncture resistant AND can take the heat!

I’ve noticed a trend and a theme for CES this year (International Consumer Electronics Show). There are few truly interesting and disruptive products being shown, only evolutions not revolutions. While it remains the world’s largest consumer technology convention, it has lost its clout. CES 2012 has exactly what I expected- the latest and greatest: TVs, smartphones, tablets, and ultrabooks (over 75 ultrabooks will be launched this year). But there isn’t anything groundbreaking.

It’s also interesting to note the biggest technology companies on the planet do not show up to CES: Amazon, Facebook, Apple, Google and soon Microsoft. They have followed suit with Apple- hold your own private event, control and contain the announcement(s) on your terms and turf <– yet they are at CES because all of these companies are “in” the devices.

I think CES has become less relevant- because technology innovation has shifted more to the software side (the cloud + software as a service). Over the recent years, many of the biggest announcements at CES were just for Apps and services. And that shift has illustrated that it’s less about the hardware. This is because the death of the spec has set in. No longer does only the “biggest, fastest, and lightest” win consumers over. Consumers want devices that perform the best, have a digital ecosystem around it (apps and content), and is priced right. The average person simply asks of their electronic devices, “I want it to be easy and I just want it to work”.

Make no mistake- the show is still important to many retailers and device manufactures. Companies still need to sell their products to retailers and take orders (many people forget, a ton of business takes place at CES).

I don’t think CES should go away. And I don’t think it will shut down. However, it’s already transitioned to being less of “the exclusive” and first place to debut electronics- and more of what it ultimately is, just a trade show.

–

This is a helpful tip and trick I discovered- this is how to embed a Tweet into a blog post. The advantage of doing this (other than not having to take a screenshot) is this allows you pull in the Tweet with native Twitter buttons that allow people to 1-click: retweet, reply, favorite, and follow the account of the embedded Tweet.

Copy and paste this 1-line of code:

<blockquote class="twitter-tweet"> ^TS</p>&mdash; Twitter API (@twitterapi) <a href="PUT-THE-TWEET-URL-HERE"></a></blockquote>

*Please note, you need to copy this on the HTML editor not the Visual tab

The result should look like this:

^TS

— Twitter API (@twitterapi)

Pretty slick huh? Tell your blogger friends- or better yet, click the RT button above

–

I recently shared some jaw dropping statistics regarding mobile and smartphone usage (via Mitch Joel). The analytics firm (Flurry) who broke this news- is now reporting even more mind-blowing statistics.

• “1.2 billion apps were downloaded in the last week of December”
• “Looking forward to 2012, Flurry expects breaking the one billion download barrier per week”
• “Google confirmed that more than 3.7 million Android devices were activated over the Christmas weekend.”
• “6.8 million new iOS and Android devices activated on Christmas Day alone, 353% increase.”
• On Christmas Day alone, people downloaded an estimated 10 million apps per hour.

And I shared this study recently…

— Twitter API (@twitterapi)

What does this all mean?

First and foremost- this doesn’t mean if you’re a brand or business you need to go design and create an App. Stop. Do not assume it’s as easy to think if you invest money in building an app- “they will come (or even use it)”. There are over 500,000+ Apps in iOS, and 400,000+ in Android Market ← it’s a very crowded space

It’s also important to understand there is a distinct difference between the need to develop an App and building a mobile optimized website (and significant cost difference for upkeep). A careful needs assessment should be done to evaluate if an App is really necessary.

I suggest to first ask yourself what you’re trying to achieve first. Are you creating a resource, utility, function or broadly helpful tool? Or are you just repurposing the content from your company website? Asking a user to download an App is not only a hurdle from an awareness perspective (they have to know it exists) but from a user experience standpoint- unless the utility or content you provide is high, the user may not even do it.

Think about if you- yourself would download your own App? Or why you would visit your own business or brand website? What functional/practical expectations do you would need to exist?

From a mobile design perspective, always keep in mind the context of their users visit is from their phone ← it’s very different than full desktop browsing. and knowing someone has a phone in their hand is helpful- it should narrow the focus on features and navigation options (you know more context than you do with a website: they have a mobile phone in their hand- and you can use hardware features to detect location and customize content and the experience). the golden rule: mobile forces you to focus on only the most important data and actions (top tasks needed to be accomplished).

–

(i’m in the process of setting up my iTunes Match- i hope it’s as easy + great as it claims to be… i’ll let you know)

Recently I took a roadtrip with my sister to my hometown of Springfield, MO. Being a huge music hoarder (and former DJ in college) i plugged in my iPod loaded with over 14k+ songs. About 30-minutes into the trip, my sister asked “Have you heard the new Drake album?” I replied, telling her I had- but didn’t have it transfered it to my iPod. With a few taps and a quick search- my sister launched the Spotify Mobile App on her iPhone and we were streaming the whole album in seconds. We went on to listen to many other albums and songs together on the roadtrip, all without downloading a single song. Spotify is just one example of the beginning of the end to the idea of “music ownership”.

2011 was the Digital Music Cloud Revolution

2011 marked the year that digital music made it’s giant leap to the cloud. Services like Spotify, iTunes Match, Google Music, Amazon Cloud, and MOG provide 2 types of digital options for users:

1- digital “locker” music storage
2- unlimited music streaming

And the reality is this is more than just “the next big thing”. The revolution is happening now. Over 2.5 million+ people are paying for premium streaming music on Spotify today (and that’s just 1 of the services…)

YouTube is the new MTV

More people are turning off MTV and turn to YouTube for their music. Nielsen conducted a study that found that more people watch music on YouTube than download it. Turns out, audio streaming is actually more popular than legal digital downloads.

…but our kids won’t get it

We need to understand that Digital Natives will not understand the same concept of what it’s like to own a physical copy of music. They won’t understand what we mean when tell them how hard it is (was) to try to pick and tear open the clear wrapping on a new CD. Moreso, they won’t care either because they won’t see the value in a physical disc or even a .MP3 file.

It begs the question: why do we need to own copies of our music? Only us old-timers carry the nostalgic baggage of needing wanting to own a physical copy of our music. But the question is why? Is there any real need to have a physical copy? Both the cloud and streaming services offer temporary “offline download storage and sync” so you can still listen to your favorite music or playlists even when you don’t have 3G or WiFi. Digital Darwinism has changed music for both consumers and the industry- it’s a disruption and evolution.

Chances are you’re already carrying your phone or are at a computer with you when you want to listen to music. So why do we need to carry CDs or even an iPod with you?

The definition of “owning” our music- has changed.

–

Just thought I should share if you didn’t know… “group messaging” is a default setting on the iPhone for iOS 5. You should know this before you send out a group text message- because everyone gets the reply <-- :) something think about before you send out a mass text message

note: you can disable group messaging (<--scroll down on that link)

I’m down in Florida this week (nice vacation here for the holidays, eh?) and I begged dragged my mom + sister to a really cool place called Big Cat Habitat in Sarasota, FL. First, I should point out- it’s not a circus. It’s a sanctuary that rescues lions, tigers, ligers, bears, and other exotic wildlife (that need a permanent home). And even better- it’s a nonprofit run by Kay Rosaires and her son (Clayton) and her daughter <– so cool it’s the entire family! I’ll be honest- I showed up just wanting to be impressed by seeing a lion up close- but this place is much more than that (it’s an educational experience).

While we were there- we were lucky enough to walk over when a few of the lions were “talking to each other”. This is crazy to hear IRL! Watch and listen.

From left to right (below) that’s a tiger, liger, and a lion!

I was amazed at how gorgeous the tigers were up close…

Smartphone screens are getting bigger. It begs the question- is the new Samsung Galaxy Nexus too big? For perspective- i put the new Samsung Galaxy Nexus next to the EVO and iPhone 4S and a Moleskine journal). The Galaxy has a huge 4.65-inch screen!

KCTV5 News posted video of the interview i did RE: older gens + “the Twitter” here: http://kctv.m0bl.net/r/rsh3x

Meet the new Amazon: Kindle Fire. At $200, it’s significantly more affordable than most tablets. Here’s my video blog review on the Amazon Kindle Fire (if you can’t see the video below, click here).